| Friedman,
Thomas, The World is Flat. New York:
Farrar, Straus and Giroux, 2005.
Thomas
L. Friedman is not so much a futurist, which
he is sometimes called, as a presentist. His
aim, in his new book, The World Is Flat, as
in his earlier, influential Lexus and the Olive
Tree, is not to give you a speculative preview
of the wonders that are sure to come in your
lifetime, but rather to get you caught up on
the wonders that are already here. The world
isn't going to be flat, it is flat, which gives
Friedman's breathless narrative much of its
urgency, and which also saves it from the Epcot-style
polyester sheen that futurists--the optimistic
ones at least--are inevitably prey to. What
Friedman means by "flat" is "connected":
the lowering of trade and political barriers
and the exponential technical advances of the
digital revolution have made it possible to
do business, or almost anything else, instantaneously
with billions of other people across the planet.
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